SIMPLE LEAF STUDIO

With our all-new Website coming, we felt our Identity needed a major overhaul as well. That’s why our Designer dedicated so much effort in giving Simple Leaf a new fresh and modern look. Here’s what he came up with.

NAMING

Simple Leaf Studio: what’s the story behind our name?

In order to better represent our vision and mission, we chose a simple, direct name: Simple Leaf.

Simple Leaves are characterised, in opposition to compound ones, by the presence of one single blade (unity, simplicity).

If we look at it as a noun phrase, then, it is possible to distinguish two defining elements: “simple” standing for simplicity, and “leaf” making clear reference to nature, green, ecology.

LOGO DESIGN

When coming to designing our new Logo, we took the simplest and most effective approach.

We wanted an iconic mark that could combine the core of our activity and clearly state our care for the Environment. For this reason, the resemblance of the Leaf form to the Graphic Pen simply was the perfect match.

With its possible color variants and combinations, the new Simple Leaf Logo is the ideal sum of our mission and vision.

PROJECT DATE

2018

CATEGORY

Brand Identity
Logo Creation
Coordinate Image
Website